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My
Experience & Truth About Website Optimization & Google
Website Rankings
 I
think it’s more appropriate to simply explain our
perception of what SEO means and how it will affect your
website rankings. We will use “Google” as most examples
as they are the big boys on the block and most other
search engines pull their info from them anyway.
Search Engine Optimization
is the “Buzz Word” for 2008 and will definitely be it
for 2009 as well. The only difference for 2009, it will
turn into a Content / Linking competition between
“Like-Businesses” in any industry.
Let me explain…
It use to
be that “keywords” were the cat’s meow and if you placed
a zillion keywords on your website you’d be picked up
and ranked really well with the search engines. Today
that has all changed!
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So Lets Get Started:
(This is for
Do-It-Yourselfers)
BEING INDEXED IS NOT THE SAME THING AS RANKING:
If you type in your
domain name
http://www.yourdomainname.com into the search field
of Google and it pops up on the #1 page on the #1
position, Don’t get all excited! It’s like FOOLS
GOLD… They’re simply showing the pages that are
indexed by the search engine. This is not considered
“Page Ranking”.
WHY PAGE RANKING MATTERS
People
don’t search for "Your Business Name" when they’re
looking for a service or product. They search using
product and service descriptions.
There’s over 70 million results for the search term
“Cheap Professional Web Site Design” and they’re
on the number one position for that term… So I bet they
don’t care if anyone knows your business name…
Neither should you!
If you
do your optimizing correctly, eventually only those
that want your services or products will know your
business name but it all starts with a description
search term.
By
having your website properly indexed on the search
engines and achieving high rankings, you will start to
receive inquiries from people you had no clue were
looking for your product or services.
So once
again, just because you are indexed by the search
engines does not mean you can sit back and wait for the
cash to arrive. It won’t happen!
Now Go To Website Optimization
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